Siow Chiang @ China Fish 2012

They  are actually one of the largest players in the local fishing industry  and besides being a retail shop as well as distributor, they are also  the manufactuer of several well-known brands such as SureCatch, Zerek  Innovation, ATC, Tiburon and the likes. They have also recently acquired  Anka Tackle Corporation to add to their already established brands line  up.

Representing Singapore at the China Fish event, Siow Chiang has once again established themselves as not only the leading business in Singapore, but even in the South East Asian region.

Continue reading below for some pictures from the event:

Team Siow Chaing from Singapore



Brands under Siow Chiong on display



Interview of Miss Doris Toh, Siow Chiang's Group GM



Miss Doris Toh again, at the SureCatch booth



Range of lures available from SureCatch



SureCatch rods on display



And also not forgetting the reels



Seen here is the new ATC Hydromac reels, meant for heavy-duty saltwater fishing



ATC Astromac shown here, heavy-duty spinning reels



Frontal shot of the ATC booth





Beautiful booth at Zerek showcasing their new range of lures



New range of Zerek bass fishing rods on display







The Tiburon Dark Force reel



Full range of Tiburon reels featuring their new "Smart-Shift" technology





Anka Tackle Corporation, which was recently acquired by Siow Chiang, adopting a cabin boat theme at the show




Hope you've enjoyed the pictures! Until the next time, tight lines!

All pictures courtesy of Siow Chiang & Co. Pte Ltd